FASHION

For many years, André Zechmann was not only known for tattooing, mural art and graphic design – he also developed a unique fashion line that gained widespread attention across Austria and far beyond.

 

With innovative materials, bold concepts and strong regional influences, he created designs that became cult pieces in the 2010s.

To this day, parts of his work continue to live on.

 

 

 

The “Steirer Jogger” – inventing a completely new category in Austrian fashion

 

The Steirer Jogger was one of André’s most recognizable creations:

a trachten-inspired jogging pant, blending alpine design with modern streetwear.

 

It became widely known because it perfectly combined:

 

• regional identity

• modern cuts

• comfortable materials

• traditional stylistic elements

• the spirit of contemporary alpine culture

 

Media across Austria reported on the design, social media shared it widely, and it quickly became a signature piece that connected tradition with urban lifestyle.

 

André was one of the first designers to introduce this new style of “Alpine Streetwear” – long before major brands followed the trend.

 

 

 

The Vegan Lederhose – a modern, ethical reinterpretation of Austrian tradition

 

Another massive success of his fashion line was the Vegan Lederhose – a groundbreaking approach to reimagining traditional clothing with modern, cruelty-free materials.

 

Key features:

 

• authentic traditional look

• 100% vegan and animal-free

• sustainable production

• modern fit and updated cuts

 

It became a talking point in Austrian fashion circles and beyond.

Artists, designers and influencers shared the innovation widely, turning it into a symbol of ethical, modern Tracht fashion.

 

 

 

The Collection – a blend of design, art and craftsmanship

 

Throughout the years, André designed:

 

• hoodies

• T-shirts

• hybrid tracht pieces

• jogging pants

• caps and accessories

• limited regional editions

• artistic print collections

 

Every design came directly from his studio in Schladming.

His background in fine art, illustration, tattoo realism and graphic design shaped every detail – from pattern layout to print execution.

 

 

 

Where to buy today

 

Although the full fashion line is no longer active, several selected items are still available:

 

👉 Zillertaler Trachtenwelt – Exclusive pieces from André Zechmann’s original collection

 

This ensures that his most iconic designs continue to be part of the Austrian streetwear & trachten scene.

 

 

Media coverage and cultural impact

 

André’s fashion work appeared in:

 

• regional newspapers

• Austrian lifestyle magazines

• online fashion blogs

• creative collaborations

• social media features

• photography projects

 

Both the Steirer Jogger and the Vegan Lederhose spread quickly online and became highly recognizable pieces in the Austrian fashion community.

 

 

 

Why fashion remains an important part of the André-Zechmann brand

 

The fashion line was never a side project.

It was a natural extension of the same artistic DNA found in all of André’s work:

 

• precise lines

• modern visual identity

• strong sense of detail

• high technical execution

• blending traditional and modern aesthetics

• connecting regional culture with contemporary design

 

Fashion simply became another medium through which André expressed his artistic style.

 

Today, this chapter is an important part of his creative timeline – demonstrating versatility, innovation and his ability to shape trends across multiple industries.